KVC Market Value System

The Market Value System links TMP Value, Economic Value and Influence Knowledge Blocks to a Market Value Model that correlates with market share and profitability. The Market Value model can help companies develop comprehensive marketing strategies and tactical actions plans and test them against the offensive and defensive reactions by competitors

Approach: Following its comprehensive background review, the KVC team designs customized Market Value models. The KVC team launches the Market Value module and conducts one or more experiential modeling sessions within and/or external to the company according to contract terms. The KVC team works with the company to use the Market Value models to help the company gain a sustainable business advantage in its target markets. Market Value models describe how "buy decisions" are made. The KVC team works with the company to use the Market Value models to formulate target account programs, including detailed action steps for sales, marketing, R&D, manufacturing, and business professionals. Excel files are prepared that are readily adaptable to other products and services. Depending on contract terms, the KVC team might also develop a knowledge portal for the company, which makes the customized Market Value module a dynamic knowledge block system.

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Benefits: Market Value models differentiate market segments based on the relative magnitude of TMP Value, Economic Value and Influence. Market Value models predict market share and profitability potential. Market Value models facilitate gaining the personal commitment of every person in the company to implement comprehensive strategies and action plans.

Prerequisites and Deliverables: Participants will receive a customized workbook and a CD that contains files that are conveniently adaptable to other products and services. A laptop computer with a CD ROM drive and Microsoft Office Software (Word, Excel and Power Point) are prerequisites.

The TMP Value Module, Economic Value Module and the Influence Module are prerequisites. Participants do not have to be expert in Word, Excel or Power Point software but rudimentary computer proficiency and knowledge of the basic function of this software is desirable. The KVC team will partner with the company to form the company’s team. The KVC team will conduct all experiential modeling sessions and publish minutes and newsletters as required. The KVC team will also prepare a final Power Point presentation.


More on the Market Value System

Leaflets on Market Value System Levels 1, 2, & 3


Leaflets on Knowledge Blocks