KVC Influence Module

Influence concerns all marketing and external factors that affect the "buy decision" of a market value chain. These factors are the barriers that must be overcome by a company who wants to replace another supplier in an existing market or cause customers in a new market to be interested in a company’s products or services. Influence should not be confused with best practices such as zero defects, just-in-time delivery, product reproducibility or consistency, or customer response time, which are necessary to retain existing business.

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Approach: Following its comprehensive background review, the KVC team designs customized Influence models. The KVC team launches the Influence module and conducts one or more experiential modeling sessions within and/or external to the company according to contract terms. Influence models identify and prioritize all marketing, distribution, industry, societal, environmental, government and other factors that describe, surround and influence the company’s target markets. Influence models measure the market barriers that must be overcome and enable companies to develop and evaluate alternative marketing programs. Excel files are prepared that are readily adaptable to other products and services. The KVC team works with the company to use custom Influence models to help the company gain a marketing advantage.

Benefits: Influence models can be used to provide direction and focus for a company’s marketing programs. Influence models enable businesses to gain the full benefit of their technology and economic advantages.

Prerequisites and Deliverables: Participants will receive a customized workbook and a CD that contains files that are conveniently adaptable to other products and services. A laptop computer with a CD ROM drive and Microsoft Office Software (Word, Excel and Power Point) are prerequisites. Participants do not have to be expert in Word, Excel or Power Point software but rudimentary computer proficiency and knowledge of the basic function of this software is desirable. The KVC team will partner with the company to form the company’s team. The KVC team will conduct all experiential modeling sessions and publish minutes and newsletters as required. The KVC team will also prepare a final Power Point presentation.

Download Influence Knowledge
Leaflet (pdf)