KVC TMP Value Training

TechnoMarket Performance (TMP) Value is the first component of market value. TMP Value directly correlates properties with the needs of specific end-use markets. Myriad product factors and subfactors contributing to performance are identified, quantified, sorted and evaluated, revealing interrelationships between product features and market value.

Click here for a TMP Case History

whatever your product
or service, proven
KVC methodologies...
...will teach you how to
maximize it's value in the
real world marketplace

Approach: Uses an adaptable TMP Value model to train participants how to design and utilize TMP Value models to describe the technical worth of products and services for specific customers. Excel files are prepared that are readily adaptable to other products and services. Participants are taught how to identify property gaps that, if fulfilled, might enable the company to become the property leader. Participants are also taught how to use TMP values to evaluate competitors’ products.

Benefits: TMP Values correlate technical properties with market importance. TMP Value methodology facilitates innovation and marketing communication. TMP Value methodology greatly simplifies training of sales, marketing, business and R&D professionals. TMP Value methodology enables sales, marketing, business and R&D professionals to communicate at the frontier of science and market knowledge.

Curriculum: Participants will receive a workbook and a CD that contains files that are conveniently adaptable to other products and services. A laptop computer with a CD ROM drive and Microsoft Office Software (Word, Excel and Power Point) are prerequisites. Attendees do not have to be expert in Word, Excel or Power Point software but rudimentary computer proficiency and knowledge of the basic function of this software is desirable.

This TMP Value Training Program is intended for beginning, middle and senior level professionals. Classes can be grouped according to experience level.

TMP VALUE SAMPLE FILES (product - PVC siding)

Click here to see a sample TMP Value Excel spreadsheet

Click here for the Technomarket Performance (TMP)
Value Powerpoint Presentation

TMP Value Knowledge Block
Leaflet (pdf)