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Most golfers practice shot-making and then play their sport repetitively. They spend little or no time mastering the strategic side of their sport.

Until Strategic Golf, there was very little literature about the thinking aspects of the sport of golf other than to say it is important and to describe some of the strategic decisions that famous golfers have made to win major tournaments. There is even less written about the thought processes the best golfers use to match their shot-making ability with the features of a golf course.

Strategic Golf is the most complete book that has ever been written about the thinking aspects of the sport of golf. Strategic Golf provides all golfers with a strategic planning system that will enable them to match their shot-making ability with the 18 puzzles that have been designed by the golf course architect for them to solve.

Strategic Golf will enable all golfers to achieve their lowest possible golf score with their existing shot-making ability and in so doing, will increase the enjoyment they have for the sport of golf. Strategic Golf is also recommended for spectators.

An added bonus is that the principles embodied in Strategic Golf were derived from Kesting Ventures Corp’s “Market Value System For New Business Development."

Strategic Golf by William Roy Kesting & Kathy Kesting Woods is intended to:

1. Provide average golfers with a system that enables them to understand, improve and enjoy the strategic side of their sport, and

2. Show that the principles they use to improve the strategic side of their sport can also be valuable in the business world.

Strategic Golf is more than a book. It is a comprehensive strategic planning system and reference manual that we hope our readers will use for as long as they play golf and/or enjoy golf as a spectator.


On the CD, you will find the following files:

1. Strategic Golf CD Overview.doc
This document provides a general table of contents and a description of the files contained on the CD.

2. Shot-Making Notes.doc
We included our Microsoft Word Shot-Making Notes.doc file to make it convenient for our readers to edit and change it so that it can become their own shot-making notes.

3. Golf Club Probabilities.xls
We included our Microsoft Excel Golf Club Probabilities.xls file to make it convenient for our readers to edit it so that it contains their own landing zone tables for their irons and woods. For convenience, these tables are separated into the golfer’s landing zone tables for Power, Average and Placement shots. These tables are part of your shot-making knowledge blocks. They contain distances, landing zones and probabilities.

4. Strategic Assessment of Golf Courses.xls
The Microsoft Excel Strategic Assessment of Golf Courses 2.xls file contains instructions for the use of this file. There are enough worksheets in this file for you to complete a strategic assessment of ten (10) golf courses. You can make multiple copies of this file so that you will be able to complete a strategic assessment of all of the golf courses that you will play in the future. There is also a Microsoft Excel Strategic Assessment of Golf Courses.xls file, which contains the author’s strategic assessment of ten (10) different golf courses.

5. Strategic Golf Course Plans.xls
The Microsoft Excel Strategic Golf Course Plans 2.xls file contains instructions for the use of this file. There are enough worksheets in this file for you to prepare strategic plans for ten (10) golf courses. You can make multiple copies of this file so that you will be able to prepare strategic plans for all of the golf courses that you will play in the future. There is also a Microsoft Excel Strategic Golf Course Plans.xls file, which contains the author’s strategic plans for ten (10) different golf courses.

6. The Architects Course Lopatcong, NJ.pdf
The Architects Course Lopatcong, NJ.pdf file is an example of a strategic plan and analysis that Roy developed to prepare for an April 30, 2007 golf match between the teams of John Cholewin and Roy versus Bill Claus and Bill Zane. We have included this plan to further illustrate the records that we suggest you keep for all of your future golf matches. If you play 100 golf courses in the future, think of the value that these written plans will have for you and your family.

7. Strategic Golf by WRK and KKW.pdf
This document is our 210 page book that you can either print or work with on your computer at your convenience. Strategic Golf is a strategic planning system that includes our book and all of the models that you will need to use the strategic planning system to increase your enjoyment of the sport of golf. Our book has seven (7) major chapters:

CHAPTER 1: GOLF COURSE ASSESSMENT
As well as being the playing field for the sport of golf, golf courses are living 3-dimensional works of art that combine science, technology, and strategic thought into 18 masterful, changing puzzles that must be solved every time a golfer plays a round of golf. Golfers solve a course’s 18 puzzles by developing strategies that best match their shot-making ability with the challenges that have been built into the course by the architect and maintained in playing condition by the golf course superintendent. Chapter 1, which explains golf course features, has been written to provide golfers with a reference manual. This chapter also includes a mechanism to facilitate the recording of a golfer’s judgment concerning the importance of each feature to his/her shot-making skill. Completing a strategic assessment of your home course will also show you how to prepare a strategic assessment of any subject.

CHAPTER 2: SKILL AND EQUIPMENT
The premise of the chapter on skill and equipment is that golf score is determined by distance, trajectory, landing zone, and strategy. Shot-making skill controls distance, trajectory and landing zone. Strategy assesses probabilities and objectively determines the route on each hole that best utilizes the golfer’s shot-making ability to solve the architect’s puzzles.

CHAPTER 3: SHOT-MAKING NOTES
Shot-Making Notes is Roy’s personal file concerning shot-making. We are firm believers that people should take notes about information that is important to them and the notes should be personalized. Think about this. Wouldn’t it have been a great benefit if you were handed a file of well written notes concerning data and events that were important to your predecessor when you were promoted? Also, if you are a golfer, wouldn’t it have been great to have received your father’s notes concerning golf lessons that he considered to be important.

CHAPTER 4: STRATEGIC PLAN
To prepare a strategic plan for your course, you must understand all of the features designed into each hole by the architect and thoroughly and objectively analyze your shot-making ability. You will need your golf course features and shot-making knowledge blocks. The analysis of your shot-making ability should describe the distance, shape and area of your landing zone, based on past experience, for shots hit with each club in your golf bag. The landing zone for the first and subsequent shots is positioned on a schematic of each hole, developed with the aid of your golf course features knowledge block. Then a plan is formulated, based on your shot-making ability, that enables you to achieve your lowest average score on each hole.

The chapter concerning the preparation of a strategic plan for your home course contains all of the models, instructions and examples necessary for you to prepare a strategic plan for your home course. As applied to the sport of golf, strategic refers to alternate routes for each hole that best utilize a golfer’s shot-making ability to produce his/her lowest average score. The route that produces a golfer’s lowest average score is his/her best strategic alternative. A principle to adapt is that luck is not strategic to a well thought out plan. Those who rely on luck can expect failure most of the time, mediocrity some of the time, and excellence none of the time.

CHAPTER 5: COLONEL BOGEY
This chapter describes Colonel Bogey’s strategic plan for his once-in-a-lifetime golfing trip to St. Andrews. His plan is presented in eighteen sections (one for each hole). Colonel Bogey developed two plans for each hole so that he could learn the difference that he might expect if he played the course in an aggressive prescriptive manner or a thinking manner based on his own abilities.

CHAPTER 6: SPECTATOR GOLF
Spectators can appreciate the shot-making skill of professional golfers and in that sense derive some enjoyment; but when you observe someone else taking a golf shot, you are not physically experiencing it. Spectators can also learn how to mentally play the game of golf and in so doing improve their ability to tune into their feelings. Also, the strategic or thinking aspects of the sport of golf can be fully enjoyed whether or not you are physically able to play the sport. Spectators can and should develop strategic plans for their favorite golfers and then match their plans with the professionals’ playing records during a tournament to decipher brilliant strategic decisions as well as blunders. Chapter 6 not only describes how spectators can increase their enjoyment of the sport of golf but it also contains many golfing statistics.

CHAPTER 7: THE MARKET VALUE SYSTEM
Strategic Golf introduces principles that are also valuable in the business world. After all, if strategic thinking can help people increase their enjoyment of the sport of golf, while also improving their score, shouldn’t the same principles help people increase their enjoyment of business while also improving profitability? Hence, we have included a chapter about Kesting Ventures’ Market Value System.

The Market Value System enables people to prepare knowledge blocks that help them understand past, present and future market value so thoroughly that they can engineer products and services that will be required in the future and know that they will succeed because they have already experienced their mental success. In most respects, their mental or first creation is the more challenging and difficult work.